
Humor in drug ads? Biogen, 21Grams make it work with gold-winning campaign at Cannes Pharma Lions
As the saying goes, “If you don’t laugh, you’ll cry.” Biogen and ad agency 21Grams took that mantra to heart with their Gold Pharma Lions–winning social media campaign, “Friedreich’s Back,” for Friedreich’s ataxia (FA) treatment Skyclarys. At this year’s …