Nimble Adidas is running rings around opposition

Share Watch

The Adidas brand, with over 1,400 stores, accounts for 85pc of total sales and profits and is growing by double digits

John Lynch

I know this may sound like the beginning of a Monty Python sketch, but kids with a love of sport these days have it made!

In my day, football boots extended half-way up your shins. They each weighed as much as a large bag of coal. The leather footballs we played with were even heavier, especially in the rain, and if you were brave enough to threaten the goal with a thumping header, the chances were that you would bear on your forehead the impression of the football's lace (yes, footballs had their own laces) for the best part of a week. Sport wasn't for sissies those days.